Baby Einstein Expands Farm Explorers Beyond the Screen with Donald the Sheep Tonie® Launch
Hello Einstein Studios launches latest STEAM-inspired series and product line, in partnership with Kids2, that nurtures curiosity through farm-themed play, music and discovery.
ATLANTA, GA (February 1, 2026) – Baby Einstein, the young learning media and product brand, has launched its first Tonie featuring Donald the Sheep, a beloved character from the Baby Einstein Farm Explorers series. Hello Einstein Studios (HES), the media entertainment company that creates the Baby Einstein trusted, best-in-class children’s educational entertainment, is partnering with tonies®, the world’s largest interactive audio platform for kids, to spark curiosity and discovery.
Through storytelling, song and STEAM focused adventures, Donald and his farm friends let curiosity lead the way as they explore big ideas on the farm all while singing, learning, and laughing together. This new Tonie combines The Einstein Way, a science and childhood development-backed learning philosophy, with tonies’ award-winning audio technology, offering children an engaging way to learn and play with sounds from the farm.
“Donald is such a fun character, and seeing him come to life as a Tonie is really exciting. With his playful design, signature hair, original character voices, and songs woven throughout the audio, this Tonie is packed with personality,” says Jaime Martin, Director of Licensing & Media at Hello Einstein Studios. “It’s a fun way for children to learn about life on the farm—letting curiosity lead as they listen, sing, and explore right along with Donald and his friends.”
The Donald the Sheep Tonie is available February 1st exclusively on Walmart and Tonies.com following with Amazon and all retailers in March, bringing screen-free, interactive storytelling to families in the United States, Canada, Untied Kingdom, Ireland, New Zealand, and Australia.
This collaboration comes as Baby Einstein celebrates their 30th anniversary in 2026. For nearly three decades, Baby Einstein has been a leader in educational content, inspiring curiosity and discovery with families around the world. The numbers prove it: in August 2025, the Baby Einstein YouTube channel hit 1 million subscribers, placing it in the top 0.05% of channels globally and Netflix starting in February.
Donald is one of the lovable characters from the Baby Einstein Farm Explorers, a series that premiered on YouTube in August 2025, quickly
gaining popularity. It is a part of the Baby Einstein Explorers series, along with Baby Einstein Ocean Explorers.
Families can watch the Explorers series and enjoy more Hello Einstein Studios content on @BabyEinstein across YouTube, Instagram, and TikTok. Learn more at babyeinstein.com.
About Hello Einstein Studios
A media entertainment company, Hello Einstein Studios’ sole purpose is to help create a more curious world through trusted, best-in-class children’s educational entertainment. Home to the beloved Baby Einstein™ Classics series, Ocean Explorers™, Farm Explorers™, Closer Look™, Manners Manor™, Cal’s Sound Yard™, Patch’s Number Forest™ and The Sandbox™, Hello Einstein Studios believes in the power of curiosity to drive creativity, encourage discovery and create adaptability for today’s ever-changing environment. BABY EINSTEIN is a registered trademark and copyright of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
Press inquiries: info@helloeinsteinstudios.com
About The Baby Einstein Brand
Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.
Baby Einstein® is a trademark of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
About tonies®
tonies® is the globally leading interactive audio platform for children, redefining how children aged 1 to 9+ play, learn, and grow independently without screens. Since its founding in Germany in 2014, more than 10 million Tonieboxes have been activated, and over 134 million Tonies sold worldwide.
On average, children engage with tonies for ~280 minutes per week, making it a trusted everyday companion that brings the joy and magic of interactive audio entertainment and education into family life worldwide.
The intuitive and award-winning system – centered around the Toniebox 2 and Tonieplay – offers a portfolio of around 1,500 Tonies figurines and 12 Tonieplay games and more than 3,500 digital titles via mytonies (library and app) – ranging from tonies Originals® to licensed content from around 460 partners including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music.
tonies is rapidly expanding its platform globally. Besides DACH, central growth regions include tonies’ largest market North America, the United Kingdom, France, Australia, and New Zealand, with Tonieboxes now active in over 100 countries.
tonies employs more than 560 people and achieved €481 million in group revenue in fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).
Teddy Mountain Teams Up with Hello Einstein Studios to Create DIY and Retail-Ready Plush Featuring Characters from Baby Einstein
WINTER HAVEN, FL., Nov. 17, 2025 – Teddy Mountain LLC., the world’s largest wholesale supplier of DIY plush products, has partnered with Hello Einstein Studios, the best-in-class children’s educational entertainment content creators, for a new global merchandising agreement. Through the new collaboration, Teddy Mountain will create and distribute both DIY and Retail-Ready plush toys featuring beloved Baby Einstein® characters from the hit YouTube series, extending the brand’s playful, curiosity-driven experience into the world of cuddly companions.
These new branded plushies will be available direct-to-consumers at mass market and specialty retailers. Teddy Mountain® will showcase Baby Einstein® plush to its wholesalers through its expansive distribution network in North America, UK, EU, and The Emirates as well as in Latin America.
For nearly three decades, Baby Einstein has been a pioneer in early childhood education, grounded in its mission to spark curiosity and inspire discovery in babies, toddlers, preschoolers, and their families. In August 2025, the Baby Einstein YouTube channel surpassed 1 million subscribers, joining an elite group of creators in the platform’s top 0.05%. This milestone isn’t just a reflection of the brand’s popularity. It’s a testament to the deep trust parents have and continue to place in Baby Einstein for nearly 30 years to support their child’s learning and development with curiosity-driven content. With nearly a dozen series, ranging from the timeless Baby Einstein™ Classics to the new STEAM-based Farm Explorers™, the brand engages a global audience and continues to grow. Now, with the upcoming launch of Baby Einstein plushes by Teddy Mountain, the beloved brand is expanding its line-up of baby and toddler products to deliver even bigger impact for little learners around the world.
“We are thrilled to bring the beloved world of Baby Einstein into plush through our new collaboration with Teddy Mountain,” said Jaime Martin, Director of Licensing & Media at Hello Einstein Studios. “This launch extends our commitment to creating products that spark curiosity and creativity. As we celebrate Baby Einstein’s 30th anniversary in 2026, we look forward to families discovering the heart of Baby Einstein in a whole new, hands-on way as Cal and his explorer friends come to life in plush.”
“Partnering with Hello Einstein Studios strengthens our position as a leading platform in plush and early childhood development,” said Pat Shirkey, President, Teddy Mountain, LLC. “With the Baby Einstein® brand, Teddy Mountain further supports families from the very first stages of early childhood — with a name parents already know and trust.”
“At Teddy Mountain, we’re thrilled to partner with Baby Einstein together,” said Michele Escobar, Sales Director, Teddy Mountain. “We’re helping little ones learn, laugh, and grow through the magic of imagination and play.”
“Baby Einstein has always championed curiosity and connection,” added Jen Ruh, Business Development Manager for Teddy Mountain. “We’re honored to have the opportunity to translate that legacy into plush form by creating sensory rich companions that comfort, engage and inspire while turning everyday moments into learning adventures.”
About Hello Einstein Studios
A media entertainment company, Hello Einstein Studios’ sole purpose is to help create a more curious world through trusted, best-in-class children’s educational entertainment. Home to the beloved Baby Einstein™ Classics series, Ocean Explorers™, Farm Explorers™, Closer Look™, Manners Manor™, Cal’s Sound Yard™, Patch’s Number Forest™ and The Sandbox™, Hello Einstein Studios believes in the power of curiosity to drive creativity, encourage discovery and create adaptability for today’s ever-changing environment. BABY EINSTEIN is a registered trademark and copyright of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
Press inquiries: info@helloeinsteinstudios.com
About Teddy Mountain LLC
Founded by Patrick Shirkey & Dominique Gingras, Teddy Mountain® has over two decades experience as a leading innovator and designer of DIY plush toys and licensed products. With global distribution across the USA, UK, EU, and The Emirates, the company has built a reputation as a trusted wholesale supplier for businesses worldwide.
Teddy Mountain’s diverse portfolio includes Teddy Mountain®, ECO Origins™, Stuha Squishies™, and licensed collaborations such as Zoonicorn®, Canticos®, Spark®, Piney: The Lonesome Pine®, Fraggle Rock®, and Care Bears® (UK), alongside custom-designed products. By combining creativity, quality, and purpose, Teddy Mountain delivers plush that fosters learning, emotional well-being, and imaginative play.
With a strong focus on licensed partnerships, Teddy Mountain is actively working to become the #1 Source of Plush Toys in the Children’s Media & Entertainment Industry. For more information, visit www.teddymountain.com.
Farm-tastic Fun with Hello Einstein Studios’ Newest Series: Baby Einstein Farm Explorers
Hello Einstein Studios launches latest STEAM-inspired series and product line, in partnership with Kids2, that nurtures curiosity through farm-themed play, music and discovery.
ATLANTA (August 18, 2025) – Hello Einstein Studios, the media entertainment company that creates trusted, best-in-class children’s educational entertainment, is proud to introduce Baby Einstein™ Farm Explorers™, the highly anticipated second installment in the ‘Explorers’ series, and a comprehensive product line for babies and toddlers.
In the new 13-episode series, which follows on the heels of the successful Ocean Explorers™, beloved characters Cal, Tinker and Dean invite families on a vibrant exploration through life on the E-I-E-I-O farm. The show blends music, dialogue, and discovery with early-development STEAM concepts to inspire curiosity and discovery in little learners.
“Whether it is counting animals in the field, recognizing different shapes in a cow’s spots, or sorting colorful vegetables from the garden, the series is designed to turn everyday farm moments into fun learning experiences,” said Jaime Martin, Director, Hello Einstein Studios, Licensing & Media. “Each episode focuses on one STEAM concept, helping little ones engage and explore in new ways.”
Baby Einstein has been a leader in educational content inspiring curiosity and discovery in babies, toddlers, preschoolers and parents for nearly three decades. The numbers prove it. In August 2025, the Baby Einstein YouTube channel hit a huge milestone: 1 million subscribers! The whole Baby Einstein crew is now part of an elite, coveted YouTube club (the top 0.05%). Popular series like Ocean Explorers, drawing nearly 40,000 views per episode and winning the hearts of families and young viewers worldwide, deliver big impact for little learners around the world.
Farm-to-Home
Families can bring the playful charm of the farm series into their homes with a new lineup of Baby Einstein Farm Explorers products. Designed to spark curiosity and support parents, the collection blends sensory-rich experiences, language learning, and motor skill development.
Cal's Sensory Barn™ Water Mat– A mess-free, refillable mat that invites little ones to pat, press, and follow their floating farm friends. As babies interact with the colorful farm scene, they discover cause-and-effect in a safe, engaging space.
Happy Harvest™ Touch & Feel Activity Gym– This 3-in-1 play gym grows with baby from lay-and-play to tummy time and sit-and-play. With vibrant colors, soft textures, and five removable toys (including our beloved character Cal), it encourages sensory exploration and fine motor development.
4-in-1 Kickin’ Tunes™ Musical Meadow™ Music & Language Discovery Gym– A multi-stage activity mat that supports both physical development and early language learning. With six detachable toys and a piano that responds to baby’s movements, little ones are learning colors, numbers, and shapes in four languages: English, French, Spanish, and German.
Busy Barnyard™ 4-in-1 Activity Gym– Built for extended play, this versatile gym offers multiple configurations and tactile experiences to support every stage of early development. Its soft arches and colorful toys stimulate baby’s curiosity and coordination.
Alpha Stacks™ Soft Blocks– Ideal for babies 3 months and up, these plush, sensory-rich blocks feature letters, farm animals, textures, and sounds — perfect for stacking, shaking, and squeezing while developing grasp strength and spatial awareness.
Shapes at the Farm Teether Book– A hands-on teether-friendly discovery book filled with high-contrast visuals, crinkly textures, which promote visual and sensory development while introducing numbers and animals.
Counting at the Farm™ Soft Activity Book– Featuring Baby Einstein’s lovable farm characters, this storybook is easy to grip, fun to shake.
2- Jump & Learn Barnyard™ 2-in-1 Jumper– Designed to support gross motor skills through active jumping, this music- and light-activated jumper offers a 360-degree rotating seat and four height adjustments. Babies can explore new languages as they learn numbers and colors in English, French, Spanish, and German.
Farm Explorers is now available on the Baby Einstein YouTube channel, with a new episode dropping each Saturday. Currently available in English, the series will soon expand to include Spanish to reach even more viewers around the world. In addition, a dedicated soundtrack will release October 2025 to extend the series beyond the screen.
For more information on Baby Einstein and Farm Explorers, please visit www.babyeinstein.com.
HES in the Press
Gamisodes x Baby Einstein!
Our collaboration transforms edutainment episodes into interactive, gamified learning for young children.
Set Sail with Baby Einstein Ocean Explorers
Kids2, Hello Einstein Studios and Moonbug premiere a STEAM-focused ocean adventure series with beloved characters and new line of toys and baby gear
Ocean Explorers Comes to Gamisodes
New partnership brings tap-to-play learning to toddlers and preschoolers, combining screen-time engagement with early years skill development
About Hello Einstein Studios
A media entertainment company, Hello Einstein Studios’ sole purpose is to help create a more curious world through trusted, best-in-class children’s educational entertainment. Home to the beloved Baby Einstein™ Classics series, Ocean Explorers™, Farm Explorers™, Closer Look™, Manners Manor™, Cal’s Sound Yard™, Patch’s Number Forest™ and The Sandbox™, Hello Einstein Studios believes in the power of curiosity to drive creativity, encourage discovery and create adaptability for today’s ever-changing environment. BABY EINSTEIN is a registered trademark and copyright of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
Press inquiries: info@helloeinsteinstudios.com